Google acquired FameBit in 2016 for a reported $36 million 💰, integrating it into YouTube’s branded content ecosystem. The platform connected creators with brands for sponsored content, boosting YouTube’s influencer marketing capabilities.
Key Details About the FameBit Acquisition
Price: $36 million (undisclosed officially, per industry reports).
Purpose: Strengthen YouTube’s influencer partnerships and ad revenue.
Post-Acquisition: FameBit became part of YouTube’s Creator Marketplace.
FAQs About FameBit and YouTube
Why did Google buy FameBit?
To streamline sponsored content deals between creators and brands, making YouTube a hub for influencer marketing.
Is FameBit still active?
No—it was merged into YouTube’s branded content tools in 2017.
Related Keywords:YouTube influencer marketing, FameBit acquisition cost, Google acquisitions, sponsored content platforms.
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